Brendan O'Keeffe
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ASU freshman outside hitter Geil Cyr (12) spikes the ball against USC at Desert Financial Arena in Tempe on Friday, Oct. 15, 2021. ASU lost 3-2.
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By Matthew Marengo , Quinton Kendall , Paul Pascual , Calvin Stewart , Kyra Saley and Sophie Schaeffer | November 16, 2024Original "State Press Play." Illustration published on Thursday, Feb. 11, 2021. Additional photo elements added on Saturday, Nov. 16, 2024.
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By Quinton Kendall | November 15, 2024Tempe Police on the scene of an incident near Lemon Street and Rural Road on Sunday, Sept. 22, 2024 in Tempe.
The_Echo-celebrity-brand-integrity.png
By Brittany Lane | November 15, 2024"If a brand or endorsement feels inauthentic to a consumer, or if the celebrity behind it doesn't seem involved the advertisement, it won't be compelling enough for consumers to spend their money on."
