Stickers on sidewalks and a fleet of new branded 15-passenger vans announce the arrival of a ride-share company in the Valley. Fetii began operations in Tempe a few weeks ago, shuttling groups of ASU students to destinations across the Phoenix metro area.
To promote the company, members of Fetii's social media team will be in Tempe over Halloween weekend, from Oct. 31 to Nov. 2. In general, rides average $5 per person, according to their website.
Fetii will be creating content with sororities and fraternities on campus, as well as other organizations.
Fetii runs in Tempe, Phoenix and Scottsdale and plans to continue expanding its coverage throughout the state. Currently, 10 shuttles operate in Tempe but, with an increase of demand, more are added weekly.
Like Uber, Lyft and Waymo, Fetii offers on-demand ride services through a mobile app, however, the company uses vans instead of traditional cars and requires a minimum of five passengers per ride.
The ride-share organization provides shuttle services for private events and companies along with its general service.
The company began at Texas A&M University in 2019 and now operates in college towns and metro areas around the country, including The University of Alabama, The University of Texas at Austin and Louisiana State University.
For ASU students like Ana Moisa, a sophomore studying informatics, the cost of a traditional ride-share can be a problem. Moisa said ride-shares are often expensive, uncomfortable and sometimes end in bad experiences.
"I usually take Waymos," Moisa said. "I've been in some sketchy a-- Ubers."
READ MORE: Waymo vehicles: The new 'wrong-way' drivers in Tempe
Fetii strives to keep prices low for college students and people in the surrounding area, Matthew Iommi, Fetii's CEO, said in an email.
"Most of the time, we're more affordable than Uber or Lyft since a group can ride in one Fetii rather than splitting into 2-4 cars," Iommi said.
To make inroads into the ASU community, Fetii has contacted multiple Greek life organizations on campus and given members "God Mode," which allows members of certain sororities or fraternities to have unlimited free rides.
While people with "God Mode" can use Fetii for free, they can also bring friends who do not have the upgrade along for the ride.
"It was so much fun," said Brynn Davie, a sophomore studying medical studies and a member of the Pi Beta Phi sorority. "So it's affordable and it's really nice."
People can currently receive rides in the Phoenix area until 2 a.m. and check-in to their ride by scanning the QR code on the outside of the van.
"You get to take the aux cord," Davie said. "It's kind of like a little party Uber."
Fetii's branded vans all look similar, with varying colors making them recognizable on campus.
Edited by Senna James, Abigail Beck and Madeline Schmitke.
Reach the reporter at allipper@asu.edu and follow @lippert_audrey on X.
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Audrey is a sophomore studying journalism and mass communication with a minor in Spanish. This is her first semester with The State Press. She has also worked at Blaze Radio.
