Dutch Bros. Arizona will make it easier for ASU students to pull an all-nighter this week.
The coffee drive-thru location near Rural Road and Lemon Street will begin serving coffee on Wednesday for 24 hours a day through Dec. 14 to meet the caffeine needs of exhausted students.
“(It’s) just kind of to give students the upper hand and have some great coffee available to them for 24 hours from reading day all the way through the end of finals,” said Natalie Abel from Zion & Zion, a marketing agency that serves Dutch Bros. Arizona.
Abel said she wishes a coffee shop had offered a service like this while she was in college.
“It’s a really good way to get out of the room where you are studying, go and get a cup of coffee and have a little break,” Abel said.
This is the first attempt at serving the coffee near campus for 24 hours a day, Abel said.
Jim Thompson, owner of the Rural Road and Lemon Street location, said the 24-hour idea developed after the store saw an increase in business when it extended its Friday and Saturday hours until midnight.
Thompson said this week will be a test run for potentially keeping the Rural Road and Lemon Street location open 24 hours a day permanently during the school year.
“This is kind of our way of not only providing the service for all those students but to maybe see how effective it is and do it on an ongoing basis,” Thompson said.
Reach the reporter at brennan.j.smith@asu.edu
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