One new company said students can be both naughty and nice this holiday - just "give a Mad BJ."
The company Mad BJ is donating 50 cents to the ASU Foundation for each one of its safe-sex tins sold to ASU students.
The tins, which are about the size of an Altoids mint container, include mints, condoms, lubricant and a sex tip card.
Mad BJ President Madelyn Browne said the product, which is sold online, is meant to provide a convenient means for sexually active adults to be prepared for spontaneous sex.
"It would be great if there was something you had with you so when you're in a spontaneous moment, you don't end up putting yourself in a risky situation," Browne said. "The tin gives you everything at your fingertips."
The company offers three different sized tins, each with an arrangement of various sex accessories.
The promotion only includes the medium-sized tin, called the Collegiate, which costs $8.
For every Collegiate sold under a special promotional code on Mad BJ's Web site, the company is donating 50 cents of the proceeds to ASU.
Browne never contacted ASU regarding the promotion and has no relationship with the University, but that doesn't mean the Foundation will refuse any donations, said ASU Foundation spokesman Steve Reiher.
"We don't turn down donations from any legitimate businesses," Reiher said.
In an effort to be a "socially conscious company" Mad BJ is also offering the promotion to four other universities - Colorado State, UCLA, New York University and Texas A&M.
Those universities were chosen because they were identified as diverse institutions committed to educating students about sexual health, Browne said.
Because the company doesn't have a relationship with ASU, journalism junior Aja Viafora said Mad BJ's ASU promotion is a little strange.
"I can see them donating money to an AIDS fund," Viafora said. "But I just don't really see a correlation between ASU and safe sex practices."
Other students said the price was too high for something they could make themselves.
"Eight dollars is a lot," said Sander Dawson, an undeclared freshman. "I can get condoms for free."
Browne and her friend Brad Hanson started Mad BJ, based in Cannon Falls, Minn., last summer after Browne had a human papillomavirus scare and one of Hanson's friends died of AIDS.
"It got me thinking about sexually transmitted diseases and how frequently they're transmitted," Browne said. "This is about having fun but being responsible at the same time."
The company's name is a play on words, Browne said.
While many think Mad BJ refers to a "mad blow-job," it actually stems from a combination of the founders' names - Madelyn and Brandon Joseph, she said.
The company's largest product, called the Woodstock, includes two tins and is advertised as "enough for four people."
In addition to condoms, mints and lubricant, it features chocolate body topping, which Browne said tastes "just like Hershey's syrup."
"We're putting the fun back in sex," she said.
Mad BJ has not yet sold a tin under the ASU promotion, but will be advertising it's products on Facebook.com, Browne added.
Reach the reporter at: annalyn.censky@asu.edu.
